Maybe it is because it is getting close to tax season, but seeing people WASTE money is really getting on my nerves. Case in point (again): hiring a PR firm to send out generic pitches on your behalf. I don’t care if you’re a startup, an entrepreneur, a professional in the professional services area or small business owner or whatever! STOP doing this.
Names have been removed to protect the senders…and the text has been edited down to reduce the cringe-factor of reading the full text of the desperately-seeking-media-attention pitches. Have a read, a chuckle (in all likelihood, a painful one), and yes, I’ll provide you with a far better solution to connect your startup or business smarts to journalists, bloggers and writers.
Monday afternoon, during an interview with students from the School of Visual Arts, I was asked what developments in technology or innovation generally excites me. What immediately popped into my mind wasn’t the latest subscription service or productivity app or (supposed) Facebook killing social network, it’s the fact we’re taking a harder look at innovation (what it means, where it is headed, at what cost to us) — and vocalizing our angst and concerns.