Marcel and I had talked about starting a company for a few years because we were both in the pharmaceutical and healthcare arena and have complementary skill sets. That was 28 years ago. Common sense said it wasn’t a good time since we had a 2-year-old son and had just started to build a new home.
For many new or existing exporters, entering a new market can be one of the most costly line items in terms of expense. While the cost of entry for a business will vary widely based on the type of business, industry, customers served, distance from current locations, distribution (well, you get the picture), for most businesses, entering a new market comes with a significant price tag. So, it’s important that you evaluate this correctly.
Mischka met Brittany Pickrem, a creative and artistic graphic designer, at BlogJam 2018, and instantly noticed her passion and warmth. Brittany calls branding “commercial art”, and it’s clear that that’s what she designs. She loves creating things for a purpose, things that will have an impact on the world.