The value of competitive intelligence is often overlooked for many businesses however; CI should have a significant focus in business strategy to drive decision-making. That said, while there may be a shortage of companies using CI in their business strategy, companies gather competitive intelligence at higher rates than ever.
In the anthology of business stories, there is no shortage of Davids who rose above the Goliaths victorious. We are all too familiar with the Davids-turned-Goliaths like Apple, Google and Amazon. We study them at length while millions of startups look to emulate them on their path to success. We don't however; spend a much time trying to understand the fall of the once-upon-a-time-Goliaths. Buzzkill? Maybe. But their stories are packed with valuable intel, lessons and mistakes that can teach all of us how to run better organizations.
For over 7 years, Venn Innovation and their partner organizations have been supporting the growth & development of small & medium sized enterprise – from ideation to international expansion. Now, we are thrilled to be helping our companies build staying power with the launch of our Competitive Intelligence program.
Fredéric Laforge grew up on a farm in Baker-Brook, New Brunswick, and, growing up, actively helped his dad with everything that needed to be done. Moving onto a marketing career path, Fred never lost touch with farm life and his childhood experiences, which is why, when he started to notice just how much the farmers are starting to struggle, he decided to change directions completely.