You don’t become the world’s largest private sale real estate franchise network by playing small. Industry disruptors PropertyGuys.com may have had humble beginnings back in 1998 but their explosive growth can be attributed to big picture vision, strategy and persistent execution. This New Brunswick success story makes us extra NB Proud.
In 2017, there is no shortage of companies who gather competitive intelligence. Organizations are spending more money and time digging in to the factors, both internal and external that have the power to affect their success and longevity. What may surprise you though, is the reality that many companies don’t use this information systematically to influence their decision-making. In reality, most organizations base their most important decisions on internal operational factors like budget, execution capacity and deadlines, ignoring the potential activities of their competitors.
I felt Marcel walk into the room before I even saw him. He has that kind of a presence. Imagine a hardcore skater meets a well-dressed, well-coiffed businessman, and you’d be imagining Marcel. He’s had a rebellious spirit from a young age. From drumming in a couple of punk rock bands in high school to creating Onvisor, he’s always been driven to be original.
Most organizations aspire to be known as an industry leader. After all, being known as the leading authority on your marketplace implies a certain level of quality and builds trust with your audience and peers. Many organizations will say that they lead and don’t follow but how do they know if this is true?
The value of competitive intelligence is often overlooked for many businesses however; CI should have a significant focus in business strategy to drive decision-making. That said, while there may be a shortage of companies using CI in their business strategy, companies gather competitive intelligence at higher rates than ever.