April 17, 2018 (Moncton, NB) – New Brunswick companies provide products and services that are second-to-none. In today’s increasingly competitive global marketplace, developing the strategies and skills required to reach customers and build relationships are key to ensuring company success.
Venn, through support provided by the Atlantic Canada Opportunities Agency (ACOA), will offer a Canadian Professional Sales Association’s accredited 3-day training course, Professional Selling, from May 28-30 in Moncton. This training course will provide participants with the essential skills to succeed in a sales-based role and develop relationships with customers that ensure success over the long-term.
“Great sales skills and processes are key for our companies, yet the access to the right experienced talent in our region can often be a challenge,” commented Doug Robertson, President and CEO of Venn Innovation. “By offering this training program, Venn can help to address some of the skills development work that will help our companies compete on the world stage.”
This sales training program is part of a series of training sessions being delivered across Atlantic Canada and is relevant to companies and sales professionals from all sectors. To address the needs of all companies in New Brunswick, this training will also be delivered in French later this year in the northern region of the province.
“The Government of Canada is committed to helping Canadian businesses grow, innovate and participate in a global economy so that they can create good quality jobs and generate wealth for Canadians,” said the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for ACOA. “Through ACOA, we are making strategic investments in organizations like Venn Innovation, so they can help businesses better respond to changing markets and continue to remain competitive here in Canada and on the world stage.”
The Government of Canada, through ACOA’s Business Development Program, is providing a non-repayable contribution of $293,998 to Venn Innovation Inc. to enable the company to provide specialized training, coaching and in-market activities supporting international business development.
“Helping innovative small and medium sized enterprises grow their business and enter into new markets is critical to enhancing Atlantic Canada’s economic success,” said the Honourable Ginette Petitpas Taylor, Minister of Health and Member of Parliament for Moncton-Riverview-Dieppe. “I am pleased that the Government of Canada is helping Venn to further its vision, build on its success, take advantage of new opportunities and further contribute to the economic development of this region.
Companies interested in more information or registering for this training can visit http://www.venninnovation.com/en/sales-training/.
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About Venn Innovation
Established in 2010, Venn was founded by a group of tech economy entrepreneurs and stakeholders to support innovation-based economic development. Venn helps New Brunswick tech companies get to market, sustain and grow their business, and scale their operations. Venn is committed to creating a dynamic, globally successful technology industry in New Brunswick that is driven by strategic partnerships, meaningful collaborations, and enhanced cooperation between the business community, the academic and research community, and the government sector.
Barbara Ells – COO, Venn Innovation