Make strategic decisions with confidence
In this month-long training, Dr. Jonathan Calof will help you start working with Competitive Intelligence practices right away. With his guidance, you’ll answer three critical questions:
1. What is competitive intelligence? Competitive intelligence is simply an awareness of forces and factors outside of the organization and how they impact on a business. These are influences such as customers, competitors, market information, supplier behaviour, technology development and others.
2. What does this mean for my company? All companies are affected by their environment: customers, competitors, technology, markets and more. The first step is understanding what you need to understand.
3. How can I action this? You’ll begin by drafting a plan for tackling one of your key strategic priorities, which will become your project for the next month. With mentoring and coaching, you’ll work through your project from start to success!
You’ll come away from the workshop knowing how to:
Ask the right questions
Locate the information to answer your questions
Analyze and share the information once it has been collected so you can make the right choices.
NB - February 4 - March 1, 2019
NL - October 4 - November 8, 2018
NS - Spring 2019
PEI - Spring 2019