Product Management Training from Pragmatic Marketing 

Improve your product management skills with this two-day course 


A Proven Framework

The Pragmatic Marketing Framework provides a proven blueprint that is implemented in thousands of companies across the globe in wide-ranging industries. Each course is based on the Pragmatic Marketing framework, which provides a standard language for product teams and a blueprint of key activities required to bring profitable, problem-oriented products to market.


Venn is offering the first two modules of the Pragmatic Marketing training:

Foundations: Principles of Pragmatic Marketing

Foundations teaches you why it's important to be market driven, as well as how to develop that market expertise and share it internally.  This introduction to the Pragmatic Marketing Framework (TM) in this course means your entire organization will soon be "speaking the same language" and working together more effectively.  Foundations is a prerequisite for every other Pragmatic Marketing course.

Focus: Strategic Product Planning 

Focus teaches you how to find the opportunities in the market's problems.  Learn to score potential strategies objectively and identify where the company's strengths intersect with what the market values.  Then use market data to successfully and credibly sell these strategies internally.

For a full description of the training, click here.


At the end of each module, attendees have the opportunity to earn certification.




Date: October 30-31, 2018

Location: Venn Centre. 735 Main Street, Suite 201, Moncton, NB E1C 1E5

Time: 8:45 am - 4:30 pm each day

Early-bird rate: (for the first 25 registrations only) **

Venn members - $849 + tax with coupon code

Non-members $1049 + tax

Full rate:  $2800 + tax



Barbara Ells
Venn Innovation Inc


What Pragmatic Marketing attendees have said:


** Early bird pricing of $1049 + tax is available for the first 25 tickets sold to New Brunswick-based companies. Venn members are eligible for a $200 discount per ticket.  The price of the training will increase to the full rate of $2800 + tax after the first 25 tickets are sold.  Attendees must participate in both days of training.  Tickets are non-refundable, but are transferable prior to October 15, 2018. Please also note that this training will be presented in English only.                  


This training is supported by funding from: 

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