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Maximize your trade show roi with trade show intelligence

How many trade shows have you attended in the last year? Five years?

How many of them were successful? How many of them were the wrong show for you or just didn’t deliver the value you’d expected?

This full-day training program, delivered by a world-leading expert on trade show intelligence, will help you get more from your upcoming tradeshows. You’ll learn how to:

  • Pick the right trade show

  • Identify key contacts to add to your network during the show

  • Note key outcomes that you need from the show and develop a plan to execute to maximize your return on investment

  • Prepare for successful interactions with clients, customers, and competitors who visit your booth

  • Develop an after-show process to maximize your investment of time and money

Jonathan Calof, professor of International Business and Strategy at the University of Ottawa’s Tefler School of Management, will facilitate this hands-on session. You’ll analyze sector-specific shows to help you prepare, practice and immediately apply the skills learned within the workshop.