market insights

What your best friend has to do with your business success

What your best friend has to do with your business success

You’ve heard this before, right? Or, some variation?

”They were the wrong employee.”

“I picked the wrong distribution partner.”

“My VC is destroying my company.”

“My supplier just screwed me.”

How could you have known that this was going to happen? Profiling and patterns of behaviour, of course.